Today's PaxEx Premium News
A pair of links in today's premium update, both tied to Panasonic Avionics and its recent deal with IMG to extend and expand its Sport 24 partnership.
Extending the contract expiry is not too surprising, but the expansion is far more significant. The company even has some ideas of how that will play out with customers sooner than not.
And then there's a lot more about how live television could reshape the IFE content business. The second link is the full transcript of an interview discussing that and other details of just how cool PAC expects this to be.
Digging deep: Talking in-flight live television with Panasonic Avionics
On the heels of a significant announcement extending and expanding its Sport 24 live television marketing deal with IMG Media, Panasonic Avionics is spectacularly optimistic about the future of live television as part of the in-flight entertainment content portfolio. Moreover, it expects to change the way that content is packaged and delivered to passengers.
Panasonic Avionics extends, expands Sport 24 deal with IMG Media
Millions more passengers could soon see expanded access to live sporting events on their in-flight entertainment screens. Under a renewed and expanded deal announced earlier this month Panasonic Avionics Corporation (PAC) will increase its distribution of IMG's Sport 24 network to include aircraft outside of its direct service portfolio.